Think of B as a print documentary about a particular brand.

B is a monthly magazine that introduces one brand in each issue. The focus is on the stories behind the brand, as well as the culture of the brand. This differentiates itself from your usual marketing and branding textbooks!

Our Library has recently purchased 15 issues that cover a diverse variety of brands.

It will appeal to any reader interested in a particular brand, or anyone interested in brand marketing and management. B claims that people who are read their publication are brand managers, people who want to learn about brand marketing and management, as well as people who plans to start a business, or has interest in brands.

B stands for brand, balance, and perspective. There are no paid advertisements in each issue. B is published in English (and Korean) by JOH & COMPANY, led by Suyong Joh, is a group of creative talents from different backgrounds and establishes brands based on its own ideas about ‘food’, ‘clothing’, ‘shelter’ and ‘information’. Besides publishing B magazine, it has a lifestyle brand, and a restaurant offering healthy homemade dishes.

You can view a full list of B magazine’s issues (and brands) at their website. Feel free to recommend if you’d like to read a particular issue we do not have!

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We have a good number of new titles at our Career Development Collection. This selection is about navigating the questions you are bombarded with about your career, especially as you work towards graduation. I hope some of these books will help to clarify and serve as good inspiration to what your career will evolve into. – Edward

1. Designing Your Life: How to Build a Well-Lived, Joyful Life by William Burnett, David J. Evans
2. How to Be Everything: A Guide for Those Who (Still) Don’t Know What They Want to Be When They Grow Up by Emilie Wapnick
3. Weird in a World That’s Not: A Career Guide for Misfits, F*ckups, and Failures by Jennifer Romolini
4. The New Rules of Work: The Modern Playbook for Navigating Your Career Job, and Waking Up Excited for Work Every Day by Alexandra Cavoulacos, Kathryn Minshew
5. There Is Life After College: What Parents and Students Should Know About Navigating School to Prepare for the Jobs of Tomorrow by Jeffrey J. Selingo

Continue reading →

Interested in Interactive Media Arts, 3D animation, or the digital world in general?

Well, we are happy to let you know that the library now has the “3D Artist” subscription magazine that will allow you explore these topics.

And even if you are not interested in these topics, feel free to take a look. You might find yourself having a crush on the animated world.

This magazine covers topics concerning 3D texture, visual illusions, and details the techniques used to create popular animations such as Dumbledore.

Like what you hear? Then stop by and take a look. Remember that this magazine is part of our periodical collection, so it is unable to be checked out, but you are able to read this book in the library’s lovely common space.